You don't need another boring e-book. You DO, however, need to know how to use your words online to grow your biz. Sign up + get the guide.

Erase the guilt of not working harder (or smarter, or faster, or whilst riding a unicycle)

How’re you doing with those resolutions for the New Year?

Sensitive question?

Did you know that 92% of people that make resolutions for the New Year fail within the first two weeks?

Did you also know that 73.6% of statistics quoted are fabricated? And some of us (<– totally me) immediately believe anything that has a number in it because it sounds all sorts of official? Especially when a decimal point is involved?

It’s thinking like this that leads one to lose trust in everything and take the audacious panic stricken decision to leave the county by following Carrie Mathison’s carefully constructed escape plan and hang on a sec isn’t that the plot from Homeland?

Moving on.

You know how quotes are fleeting? Like when on a random 2pm on a Tuesday, the caffeine hasn’t kicked in yet and then some friend posts a quote on Facebook about life and boxes of chocolate and it’s just what you needed?

It’s fleeting.

Because seconds later, the quote is replaced by another, and another, until you unsubscribe from the ‘daily quotes’ emails you signed up for because it’s time to stop reading quotes and actually start living a life.

One quote that stuck with me is by someone suspiciously named ‘Anonymous’ that says:

You’ve only got three choices in life: Give up, give in, or give it all you’ve got.

And it’s one that I both love and hate.

The love comes in when you need some motivation to do something extraordinary; these words make total sense.

But the hate comes in when your plans to target your dream client are shot when you contract some 24hr bug that overstays its welcome by about 6 days. And this quote just stands there, crosses its arms, raises one eyebrow and mocks you with a smug smile whilst twirling its handlebar moustache.

And now it’s time, you guys.

Time to use your 100% energy wisely.

Because giving all you’ve got to everything all the time is exhausting. Because consistent effort does deserve a Sunday off. And because although being a realist sounds kinda boring, it also makes you human.

How many of us will be able to spend 89 hours per days working? Not all of us have a full-time job, a wife, 18 kids and also want to run 3 businesses on the side.

Being a success isn’t about doing the impossible. It’s about managing your choices. And the energy you apply to them.

If you want to spend the day eating Wensleydale cheese and munching on Pringles, do it.

It you want to spend the entire weekend watching the first two seasons of Prison Break – go ahead and go blind.

Because relaxing? It’s ok to do it.

Sit back, loosen the buckle of your vintage belt and breeeeaaaathe.

Doing something extraordinary so you can write about for some big-ass blog, make the post go viral and finally arrive, can be done on another day.

And when that day arrives, you’ll be ready to give it 100%.

Because you’ve been a realist for once, managed your energy and taken some time for yourself.

So now that that’s out there, I’m curious (but not a cat. Because apparently that combination will get me killed (plus cats can’t type)).


Do you have a time in the week when you do nothing? No plans, no work, no business? Tell me about it in the comments below!


Stuck on how to write copy that actually speaks to human beings? Add your deets below and get the guide that shows you how to understand your customer, write electric copy, and then celebrate. With wine (of course):

{ 19 comments… read them below or add one }

Leave a Comment


Previous post:

Next post: